Business of fashion

First look at the Louis Vuitton fragrance



Louis Vuitton fragrance in seven varieties

So there’s not one, but seven beautiful bottles of Louis Vuitton fragrance about to be released next month. Sold exclusively at Louis Vuitton stores, the perfumes will be sold in 100ml and 200ml sized (from £180) in refillable bottles designed by Marc Newson. (more…)



THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



Buy it now: the Prada ecommerce edit



Prada ecommerce aw16

Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…

Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)