Business of fashion

My picks from Vogue Festival and Photo London 2016

Vogue Festival 2015 -cover wall

Next weekend is set to be jam-packed with activity from a double whammy of Vogue Festival and Photo London. Vogue Festival in partnership with Harrods, is in its fifth year now and I think the line-up for next weekend is its best ever. I guess that’s to be expected though, when it’s also a celebration of 100 years of British Vogue. I’m particularly excited about the interviews with Grace Coddington, Juergen Teller and Gucci’s Allesandro Michele, all unique creatives who aren’t overexposed as media personalities. (more…)

Quote of the day: anon

Does influencer marketing work? Photo by Tommy Ton

“I asked them what they were good at. And they said, “Nothing.” We’ve gotten to the point that if we have a meeting with them, and we ask what they do, and they say “influencer,” we don’t hire them. If they say photographer, we do.”
An anonymous social media marketer speaks out on influencer marketing in Digiday. The comments are worth a read too…

IMAGE: Tommy Ton/Style.com

Gucci’s new website is a shopper’s dream

Gucci website redesign

Gucci recently relaunched its e-commerce site so I thought I’d put it through its paces to see how it performs. (more…)

THE DRG STYLE INDEX: Céline, M.I.H Jeans, Brooks Brothers, Estée Lauder

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. M.I.H JEANS LAUNCHES A POP-UP SHOP
mih jeans pop-up shop in Soho
Happy Birthday M.i.h Jeans! Chloe Lonsdale is celebrating 10 years of M.i.h Jeans with a pop-up shop and mini-collection called The Cult Denim Project. Selling ten favourite M.i.h pieces, it includes the chambray boiler suit, which is also one of my favourite M.i.h looks. (more…)