“I’m not at all excited. It’s an unimaginative marketing idea that will, if anything, kill off retail even quicker. It smacks a bit of totalitarianism. I feel it takes away the freedom of the buyer and herds the consumer even more into what is supposed to be hot and enforces the idea that instantaneousness is the new paradise. Individuality and choice are reduced. Where is the suspense, the patience, the surprise, the happy accidents? Where is the art, where is the risk, and where is the space for creation to flourish in the see-now-buy-now mind-set?” Adrian Joffe nails it, Vogue
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1.OH MY DIOR!
My, what a week for Dior! The Cruise 2017 show was a mammoth feat of production (yes, I did follow the entire shebang via various influencers’ Snapchats), there’s a possible new designer announcement imminent (hint: Valentino’s Maria Grazia Chiuri – hope it’s true) and the four-floor Bond Street maison finally opened its doors. (more…)
As fashion and its industry become more fashionable than ever, it’s unsurprising that people want to know more about it. There’s a real thirst for expertise, insight, insider stories and an understanding of the inner workings of it all. And of course, to be part of it.
Enter the rise of what I call the masterclass economy, an uptick in conferences, workshops, panel debates and hands-on masterclasses that let you get stuck in. Apple’s new store in San Francisco is a good example, with a dedication to knowledge workshops that embrace and encourage creative entrepreneurship. And of course, London’s Vogue Festival is one of the pioneers in recent years of the more glamorous type of symposium. (more…)