Business of fashion

Quote of the day: Allan Mottus

victoria beckham for estee lauder

“Makeup is the one category that’s hotter than fragrances and/or skin care, and…at the high-end there aren’t many makeup artist or celebrity products, so in Neiman Marcus and Bergdorf Goodman and Nordstrom, there’s a position for it. What’s going to happen now is we’re going to see a rush of this stuff. It’s going to be like 2002 with celebrity fragrances.”

Brace yourself for the gold rush of celebrity makeup lines coming at you, as predicted by beauty industry consultant Allan Mottus, WWD

THE DRG STYLE INDEX: Craig Green, Loewe, Cashmere In Love, A.P.C

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CRAIG GREEN X BJORN BORG
Craig Green X Bjorn Borg aw16
I totally missed the memo that Craig Green has teamed up with underwear brand Bjorn Borg to produce a sportswear line for AW16. I saw it at the Urban Outfitters press day and it’s really, really cool. (more…)

Who is the Mr Burberry guy?

Mr Burberry eau de toilette engraved bottle

I thought I’d flag this up as I’ve neglected men’s grooming on here lately.

Burberry’s new Mr Burberry fragrance has launched and lovely as it is (in a classic gentleman’s summer citrus kinda way), I’m more interested in the add-on products. There’s a compact offer of face moisturiser, a beard oil, a body wash and a couple of deodorants. And the eau de toilette comes in lots of sizes, including a 1000ml beribboned bottle (yours for £1400.00) that can all be engraved. (more…)

Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)