Business of fashion

Quote of the day: Adrian Joffe on ‘see now, buy now’

Comme des Garcon's Adrian Joffe by Thomas Lohr
“I’m not at all excited. It’s an unimaginative marketing idea that will, if anything, kill off retail even quicker. It smacks a bit of totalitarianism. I feel it takes away the freedom of the buyer and herds the consumer even more into what is supposed to be hot and enforces the idea that instantaneousness is the new paradise. Individuality and choice are reduced. Where is the suspense, the patience, the surprise, the happy accidents? Where is the art, where is the risk, and where is the space for creation to flourish in the see-now-buy-now mind-set?”
Adrian Joffe nails it, Vogue

IMAGE: Thomas Lohr

THE DRG STYLE INDEX: Burberry, Louis Vuitton, Uniqlo, NARS, Jaeger-LeCoultre, Casely-Hayford

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY’S ILLUSTRATED CAMPAIGN
Burberry illustrated campaign
When the chips are down… hire an illustrator. Loving these paintings by Luke Edward Hall that add a personal touch of emotion to Burberry’s latest Mario Testino-shot campaign. (more…)

THE DRG STYLE INDEX: Dior, Balenciaga, Gucci, Michael Kors

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.OH MY DIOR!
Dior new Bond Street relaunch
My, what a week for Dior! The Cruise 2017 show was a mammoth feat of production (yes, I did follow the entire shebang via various influencers’ Snapchats), there’s a possible new designer announcement imminent (hint: Valentino’s Maria Grazia Chiuri – hope it’s true) and the four-floor Bond Street maison finally opened its doors. (more…)

On Vogue Festival and the masterclass economy

Vogue festival 2016 main entrance

As fashion and its industry become more fashionable than ever, it’s unsurprising that people want to know more about it. There’s a real thirst for expertise, insight, insider stories and an understanding of the inner workings of it all. And of course, to be part of it.

Enter the rise of what I call the masterclass economy, an uptick in conferences, workshops, panel debates and hands-on masterclasses that let you get stuck in. Apple’s new store in San Francisco is a good example, with a dedication to knowledge workshops that embrace and encourage creative entrepreneurship. And of course, London’s Vogue Festival is one of the pioneers in recent years of the more glamorous type of symposium. (more…)