Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Posted on by Disneyrollergirl

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. At the press launch, ShopStyle CEO Brian Sugar told me: “There’s an evolution happening with brands that want to tell their story through content curators instead of more traditional media. Brands are looking at native advertising to target the audiences they want to reach.”

In his presentation, Sugar described ShopStyle’s four key business priorities as mobile, global, discovery and personalisation, adding that shopping via the new ShopStyle app will be a whole lot more personal and social with initiatives such as ShopStyle.it (to make Instagram shoppable) and a video technology partnership with Taggled.

ASK ALISON: WHAT DOES IT ALL MEAN?
Are we looking at a new era of synergy retail where mutually beneficial partnerships like this one work in tandem to reach new audiences? Well yes, ShopStyle has identified the way that consumers ‘snack’ on visual inspiration on their mobiles and made it instantly shoppable via a network of the industry’s top style influencers. At the same time, American Express is facilitating the platform and itself reaching a new audience – the younger, notoriously picky millennials – and doing it in a credible way. The challenge is to keep the content and contributors original and fresh so they don’t get lost in a vast sea of sameness.

Follow ALISON BISHOP on Twitter, read her previous guest posts on Disneyrollergirl and discover more of her retail insights on her blog, The Retail Planner.

THE DRG STYLE INDEX: BURBERRY, VALEXTRA, GUCCI, VALENTINO, FORNASETTI

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NAOMI CAMPBELL AND JOURDAN DUNN FOR BURBERRY SS15

Burberry-Naomi-Campbell-Jourdan-Dunn-Spring-Summer 2015-Campaign

Oh to be a fly on the wall of the new Burberry ss15 campaign featuring Naomi Campbell and Jourdan Dunn. I love the colourful energy of this campaign and – note to Santa – as a key focus of the collection, the trench coats are being made available to buy from today at Burberry.com (with the rest of the collection on sale globally from January 5th).


2. VALEXTRA OPENS NEW YORK STORE

Valextra-Madison-Avenue

Well, hello sexy new Valextra New York store. A first for one of my favourite stealth-luxe brands, the Madison Avenue store aims to appeal to a US and global customer “who enjoys a private sense of luxury,” says executive director, Marco Scarpella. Valextra is raising its visibility from small, in-the-know brand to something a little more high profile. According to reports, London will see its own Valextra store next year.


3. GUCCI’S GIFT GUIDE

Gucci-gift-Guide

All tongues were a-wag about the imminent departure of Frida Giannini and Patrizio di Marco at Gucci this week (weird as the SS15 collection was my favourite for a while). But in more upbeat Gucci news, thank you Rachel Arthur for the heads up on this cute Gucci gift guide video.


4. SYNERGISTIC BRANDING: VALENTINO MEETS FORNASETTI

Valentino-Fornasetti-Collaboration

Is this the ultimate collaboration? Luxury purveyors Valentino and Fornasetti have joined forces on a capsule line mashing up their respective aesthetics. Valentino camo meets Fornasetti’s hand drawn lips – if you’re a fan of both it’s like the best kind of BOGOF (buy one get one free)…

Words: Navaz Batliwalla/Disneyrollergirl.net
Burberry image: Mario Testino

THE DRG STYLE INDEX: OLYMPIA LE TAN, HARVEY NICHOLS, DOVER STREET MARKET, SOPHIA WEBSTER, BIRCHBOX

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) OLYMPIA LE-TAN’S DEBUT STORE

Olympia-Le-Tan-opens-Paris-store

I just saw that Olympia Le Tan has opened her first store in Paris. I love this girl. Everything from her book-shaped minaudieres to her RTW and even her Tumblr are beautifully executed. The store is located at Passage des Deux-Pavillons, just behind the Palais Royal and houses everything from clothes, to bags (of course), accessories and jewellery. Continue reading

Disappearing fast: Louis Vuitton Cruise 2015

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1 Louis-Vuitton-Cruise-2015-press-day

While here in the UK we’ve had an extremely mild autumn and stores grumble that they haven’t sold enough AW14 coats, the fashion-forward customer is onto other things. Namely, Cruise. The Cruise 2015 collections arrived in November and continue to sell all the way until June. It’s a well known fact now that Cruise (and pre-fall) collections sell more for stores than the more directional spring-summer and autumn-winter collections.

Last week I went to Louis Vuitton to check out the SS15 collection. The press day was help in the private ‘apartment’ on the top floor of the Bond Street Maison. Afterwards I went for a nose around the store as I haven’t been in since Ghesquiere took over from Jacobs. Although it wasn’t that busy customer-wise, the store staff were being very industrious keeping their regular clients up to date with new deliveries. As they explained to me, the Cruise collection had recently arrived and was flying out as soon as they informed their customers. Continue reading

WIRED Retail 2014: My top 5 takeaways

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WIRED-Retail-Amber-Venz-Rewardstyle-Like-To-Know-It

This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. Continue reading

THE DRG STYLE INDEX: TIFFANY T, FINERY LONDON, JOHNNY COCA FOR MULBERRY, MARC JACOBS X DAMIEN HIRST

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) TIFFANY T PUSHES UP PROFITS

It’s not just me that’s crazy about Tiffany’s new ‘T’ line of minimalist T-motif jewellery. Created by design director Francesca Amfitheatrof, it has helped push up profits for the jeweller which reported a sales uptick of 5%. P.S, if you’re in the market for a new style crush, watch Amfitheatrof in the Google hangout above… Continue reading

THE DRG STYLE INDEX: Shinola, Michael Kors, Fenwick

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA – ACTING SMALL, THINKING BIG

shinola-London-Newburgh-Street-Jamie-McGregor-Smith

Shinola’s been in the news a lot lately since it opened its rather lovely little London store on Newburgh Street. What’s most enlightening is the quietly savvy strategy behind it. For instance, who knew that the brains behind it all is Tom Kartsotis who also founded the mass market watch retailer, Fossil? His approach of creating a story around the manufacturing and people of Detroit has helped imbue the two-year-old watch-and-accessories brand with a romance that really resonates with customers. Continue reading

What Asos did next – get ready for the ‘new in’ app

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10 Asos-ss15-press-day

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. Continue reading

Ask Alison: How beauty brands are getting up close and personal with digitised stores

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Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading

Could Farfetch click & collect be an ecommerce game changer?

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farfetch-click-collect-Celestine-Eleven

Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. Continue reading

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