Business of fashion

Fine jewellery reimagined: Dior Rose des Vents

dior jewellery Rose Des Vents sketches

Contemporary fine jewellery is undergoing something of a metamorphosis. Chanel’s Coco Crush line of 18 karat gold bangles and rings recently launched at Net-a-Porter (Chanel’s first foray into e-commerce), Delfina Delettrez has opened in Mount Street, while Repossi and Dauphin are currently the coolest jewellers in Place Vendôme.

This ain’t your grandmother’s fine jewellery and for that you can thank the denim-n-diamonds brigade who have ushered in a distinct high-low approach to wearing luxury jewels. As with other areas of high luxury, lighthearted characteristics are key at the moment. Hence the playful video to launch Coco Crush, the surrealist motifs beloved by Delettrez and now, the Rose des Vents collection by Dior.

Like Chanel (whose new fine jewellery store opens in Bond Street later this year), Dior is betting big on the renewed interest in fine jewellery. The Rose des Vents collection launched this week and pays tribute to Granville, Christian Dior’s family home, giving us a mini star medallion in rose or yellow gold and diamonds, offset with mother of pearl, pink opal, lapis lazuli or turquoise. The star represents the lucky charm that Mr Dior found on the street which inspired him to start his business, but also the ‘wind rose,’ a nautical compass that’s also represented in a mosaic design in the Granville pool.

The collection of double-sided bracelets and necklaces is casual and summery and lends itself to easy weekend separates (ideal for that yachting jaunt…). And importantly, it has an entry price point of £1,150 to entice younger luxury customers. The fun bit comes with its charming mini-videos, featuring childlike illustrations drawn by Dior Joaillerie creative director Victoire de Castellane, depicting the dream she had in which she designs the collection with Mr Dior, then goes to a couture ball with him. Check out the bit where she dances with Dior…!

Dior ROSE-DES-VENTS BRACELET yellow gold with diamonds and lapis lazuli. £1,350 jpg

Dior Jardins Granville

Dior ROSE DES VENTS BRACELET yellow gold with diamonds and turquoise. £1,150 jpg

Dior jewellery Rose Des Vents  fine jewellery collection

WORDS: Navaz Batliwalla/Disneyrollergirl

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