Business of fashion

Quote of the day: John Dempsey



The Estee Edit Irene Kim and Kendall Jenner

“We live in a world where everybody buys everything. Every girl is a different girl every single day. Someone can buy something from The Estée Edit one day, buy something from Flirt, then next day buy something from Bobbi Brown. The days of being defined by one brand or one person, whether I like it or not, are out the window.”
John Dempsey, executive group president, Estée Lauder, Racked

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: The Estée Edit
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First look at the Louis Vuitton fragrance



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Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)