What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading

Could Farfetch click & collect be an ecommerce game changer?

Posted on by Disneyrollergirl

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Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. Continue reading

THE DRG STYLE INDEX: OSMAN X AMAZON FASHION, JOHN LOBB, H&M, SIMONE ROCHA X J BRAND, KURT GEIGER

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. OSMAN FOR AMAZON FASHION

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Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. Continue reading

Who are you? Louis Vuitton’s celebration of monogram

Posted on by Disneyrollergirl

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So here’s something I never knew: Karl Lagerfeld was once a boxer! Hence his monogrammed Louis Vuitton boxing gloves and punchbag as his contribution to the latest Louis Vuitton collaboration, Celebrating Monogram. It’s a pretty great project, not just because of the breadth of talent that was called upon to take part (Cindy Sherman! Rei Kawakubo! Frank Gehry!), but for the end results as well. Continue reading

THE DRG STYLE INDEX: MARC JACOBS BEAUTY, BALENCIAGA, DIOR, LEVI’s, SELFRIDGES, MATCHES FASHION

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MARC JACOBS’ INSTAGRAM SHOP

Marc Jacobs Beauty shoppable Instagram

Oh the bane of not being able to shop from Instagram! Marc Jacobs Beauty couldn’t stand it any longer and has set up a tool just for Insta-shoppers. It’s a bit like LikeToKNOW.it, and thus, slightly clunky. Continue reading

Charlotte Olympia gets serious

Posted on by Disneyrollergirl

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Here’s a tiny peek at my Charlotte Olympia SS15 press day highlights. The way out west theme offers these cactus super-wedges and the kitty flat realised as a moccasin – there’s seriously no end to the kitty obsession… Continue reading

One for the boys: Tom Ford’s beard maintenance kit

Posted on by Disneyrollergirl

Tom Ford launches beard oil and a beard comb

Tom Ford
nails it again. Who knew beard oil was a must-have? But clocking the trend for beards and their maintenance, he has just introduced a mini range of beard grooming products including Swiss-made beard combs (£28) and the soon-to-be-cult conditioning beard oil (£40). Continue reading

THE DRG STYLE INDEX: AND OTHER STORIES, HARDY AMIES, MAISON ASSOULINE LONDON

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AND OTHER STORIES LAUNCHES FRAGRANCE

Moroccan Tea Eau de Toilette from & Other Srories

& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. Continue reading

Retail report: Selfridges ramps up its luxury ready-to-wear with a nod to Dover Street Market

Posted on by Disneyrollergirl

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It feels like Selfridges has been tweaking its third floor Designer Galleries for ever! Finally its finished and the verdict is quite the A-Z of modern luxury fashion. In short, the Selfridges buy has been Dover Street Market-ified. (And  that sentence right there gets the award for clunkiest sentence of the year. Soz.) I still remember the third floor as it was eons ago – contemporary labels like Anglomania alongside A.P.C, Whistles and Joseph. Pffft, this is so not that. Contemporary and denim have all been shunted up to the fourth floor, leaving gleaming aisles of expensive statement-wear. Of course, I can’t actually afford any of it.

It’s a textbook exercise in taste and wealth though. Continue reading

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