Brands

What’s the big deal with Zoeva make-up brushes?

best makeup brushes from Zoeva

You can see why bloggers are the beauty industry’s best friends. More than magazines or celebs they have a very subtle knack of making you think you need things you’d never even thought about before. Brushes, for example. I never considered makeup brushes a thing until I started watching beauty vlogs and then suddenly, I felt I needed to know the ins and outs of buffer brushes, contour brushes and those funny flat fan-shaped, um, fan brushes.

Zoeva can testify to the huge growth of brush fetishes. This Germany-based brand launched in 2008 and has built quite an army of loyal followers, thanks to its well-priced tools and focus on customer service. (more…)

Quote of the day: Sarah Doukas on the rise of Insta-models

Insta-models - How Instagram is influencing the currency of supermodels

“The looks are obviously still first and foremost, but if you have two girls who are both perfect for something, without a shadow of a doubt the one with the [bigger] social following would win the job,” (more…)

THE DRG STYLE INDEX: SIMONE ROCHA, PATEK PHILIPPE, PALLAS, INES DE LA FRESSANGE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SIMONE ROCHA TO MOUNT STREET

Simone Rocha store to open in Mount Street

I’m gobsmacked at all the independent British designers opening stores on Mount Street and nearby. I can’t help asking myself where all the funds are coming from? Simone Rocha is the latest, due to open her first store during London Fashion Week. The store, which joins Christopher Kane, Roksanda and Nicholas Kirkwood on one of the grandest shopping streets in London, will have a personal, creative look to reflect the romantic Rocha sensibility. (more…)

WGSN Creative Futures: top 3 takeaways

WGSN creative futures summit jefferson hack

Here’s the latest guest post from retail expert and DRG contributor, ALISON BISHOP who unpacks her top three findings from WGSN Creative Futures

Fashion industry chiefs, creatives and media socialites gathered earlier this month for the inaugural WGSN Creative Futures event, held in London over two days to join the dots between creativity and commerce. Key themes included: phygital media, retail disruption, real-time social feeds and the important of experience by design. Here are my top three takeaways. (more…)