Brands

Yves Saint Laurent beauty favourites, old and new

YSL beauty favoutites - YSL Touche Eclat Blur Perfector

Trying out a new lipstick is fun but trying out a genuinely new product that does something different is even better. Especially when it works.

I’m late to the blur perfector party but boy am I happy we found each other. I got my hands on the YSL Touche Eclat Blur Perfector balm-powder hybrid (below) last autumn and have been enjoying it immensely. Aside from the case itself (a masterpiece in the art of beauty packaging in the Insta age…), the process of de-shining with this product is like beauty alchemy. (more…)

THE DRG STYLE INDEX: MARC JACOBS BEAUTY, CHURCH’S, BURBERRY

It’s been a slow couple of weeks so the DRG STYLE INDEX has been on hiatus. But it’s back for 2016 – here’s the latest ranking of the brands currently buzzing on my radar…

1. MARC JACOBS BEAUTY IS COMING TO HARRODS
Marc Jacobs Beauty Harrods

Only a few more weeks until we get an official London stockist for Marc Jacobs Beauty. Although the Marc Jacobs store in Mount Street has been selling it quietly since 2014, Harrods will be stocking it from next month. (more…)

New in at Net

miu miu Resort ss16 new in at Net-a-Porter

New season klaxon! Fact: no other site manages to make its ‘new in’ look as shiny, desirable and brand-spanking-new as Net-a-Porter. From the ‘forever’ Guucci handbags, to the always excellent Miu Miu, to the impeccable edit of beauty brands (yes please to this Helmut Lang cologne sampler trio) (more…)

Louis Vuitton’s Final Fantasy

Louis Vuitton Final Fantasy Lightning Square Enix

High fashion is going all sci-fi and I don’t know how I feel about it. Current example: Louis Vuitton’s Series 4 ad campaign just launched (on Nicolas Ghesquiere’s Instagram of course), featuring Lightning from Square Enix’s Final Fantasy game* (above). Readers, Instagram exploded.

It’s not the first time we’ve seen a high fashion brand presented as Final Fantasy video game characters; remember this Arena Homme+ Prada editorial from 2012? It was a menswear editorial to celebrate the 25th anniversary of the Final Fantasy series, but female favourite Lightning also made a cameo…

For the Vuitton campaign, the brand went one better with a fully animated Insta-video made in collaboration with computer game company Square Enix’s director Tetsuya Nomura. It’s all very dynamic and cool, and definitely something different. And it taps into the merging of fantasy and reality that Generation Y is so obsessed with (related: the rise of Cosplay).

It’s interesting because it’s so far removed from the origins of Vuitton, a heritage trunk-making company at heart. Yet, Ghesquiere is a known sci-fi geek, who has worked hard to modernise what we know as Vuitton. The entire Louis Vuitton SS16 show was, after all, an homage to all things futuristic and anime. And for pushing those boundaries, he should be applauded.

So  although I’m firmly rooted in the reality camp, I’ll reserve judgment for now. Just don’t hold me to it if you see me sporting a Sailor Moon tiara come Spring…

Louis Vuitton Final Fantasy Lightning Square Enix
Louis Vuitton Final Fantasy Lightning Square Enix 2

*man, that means nothing to me, just had to Google the lot

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Louis Vuitton Final Fantasy Series 4 ad campaign for SS16; Louis Vuitton ss16 collection