Trying out a new lipstick is fun but trying out a genuinely new product that does something different is even better. Especially when it works.
I’m late to the blur perfector party but boy am I happy we found each other. I got my hands on the YSL Touche Eclat Blur Perfector balm-powder hybrid (below) last autumn and have been enjoying it immensely. Aside from the case itself (a masterpiece in the art of beauty packaging in the Insta age…), the process of de-shining with this product is like beauty alchemy. (more…)
It’s been a slow couple of weeks so the DRG STYLE INDEX has been on hiatus. But it’s back for 2016 – here’s the latest ranking of the brands currently buzzing on my radar…
1. MARC JACOBS BEAUTY IS COMING TO HARRODS
Only a few more weeks until we get an official London stockist for Marc Jacobs Beauty. Although the Marc Jacobs store in Mount Street has been selling it quietly since 2014, Harrods will be stocking it from next month. (more…)
High fashion is going all sci-fi and I don’t know how I feel about it. Current example: Louis Vuitton’s Series 4 ad campaign just launched (on Nicolas Ghesquiere’s Instagram of course), featuring Lightning from Square Enix’s Final Fantasy game* (above). Readers, Instagram exploded.
It’s not the first time we’ve seen a high fashion brand presented as Final Fantasy video game characters; remember this Arena Homme+ Prada editorial from 2012? It was a menswear editorial to celebrate the 25th anniversary of the Final Fantasy series, but female favourite Lightning also made a cameo…
For the Vuitton campaign, the brand went one better with a fully animated Insta-video made in collaboration with computer game company Square Enix’s director Tetsuya Nomura. It’s all very dynamic and cool, and definitely something different. And it taps into the merging of fantasy and reality that Generation Y is so obsessed with (related: the rise of Cosplay).