It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the HarrodsSalon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)
Love the Elayna trainer from ethical artisanal startup, Nisolo. Lean Luxe brought the brand to my attention by praising it for its non ‘Etsy factor’ branding and operation. What the hell does that mean? It referred to the often twee, not-quite-there brands that have good intentions but don’t quite cut it on execution and delivery. (more…)
Isn’t perception a fascinating thing? I perceive Chanel beauty as a classic brand, so when I’m presented with anything slightly off-piste it’s not too scary as it’s always done with such finesse and elegance I don’t feel like I’m being tipped out of my comfort zone. (more…)