Brands

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



THE DRG STYLE INDEX: Kodak, Tom Ford, Sephora, Sophie Bille Brahe



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE KODAK COMEBACK
Kodak Opening Ceremony
Looks like Kodak is enjoying a comeback thank to the rise of analogue photography. Wishing I’d bought one of those Opening Ceremony tees now… (more…)



Quote of the day: James Scully



Gucci all black campaign

“There is only a handful of designers at one time that dictates what the idea of beauty is through their shows and advertising. (more…)



All eyes on Raf



Raf Simons SS17 campaign

Ahhhh some calm eye candy in the madness of T****gate. The Raf Simons SS17 ad campaign images are out, full of pretty poetic boys in Robert Mapplethorpe-infused leathers and layered photo-print shirts.

All eyes are on Raf this month as he shows his namesake label for the first time at Men’s New York Fashion Week (more…)