Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. HELLO TRADEMARK
I’m keeping my eye on Trademark this year, a brand I only discovered a few weeks ago at their London press day. Shapes are simple, and a tiny bit preppie (well, there are sweatshirts) but it’s the overall presentation as ‘a brand’ that I like – focussed, clean and graphic. (more…)
Today’s the day! Tom Ford Lips And Boys (£26) is finally on counter, exclusively at Selfridges until stocks run out. To recap, the range consists of 50 mini sized (0.07 oz /2 g) priced Tom Ford lipsticks named after hot boys. I had a play earlier this month and loved Adriano (below), a smokin’ hot orange-tinged red tribute to some Latino boy or other, no doubt. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)