Zara embraces tastemakers with social commerce campaign

Posted on by Disneyrollergirl

Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. Continue reading

I’m on the BFC’s new blogger panel

Posted on by Disneyrollergirl

BFC-bloggers-panel-Disneyrollergirl-LFW

The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).

I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. Continue reading

The Meaning of Things at The Gilbert Scott

Posted on by Disneyrollergirl

Gilbert-Scott-Kitchen-Table 4

What do you get when you gather a handful of fashion and beauty bloggers and editors around the chef’s table at The Gilbert Scott brasserie, accompanied by gin cocktails and a different wine with every course? A long and rather merry debate is the answer.

Three weeks ago, I hosted an evening at ‘the kitchen table’ of The Gilbert Scott, part of the wonderfully gothic St Pancras Renaissance Hotel in King’s Cross. Renovated in 2011 from George Gilbert Scott’s original Midland Grand Hotel, it’s one of London’s most dramatic landmarks. Continue reading

Beauty snippets: Marc Jacobs Beauty, Michelle Phan, L’Oreal Nail Art, Michael Kors, Black beauty, meet the perfumers

Posted on by Disneyrollergirl

MICHELLE PHAN LAUNCHED A MAKE-UP LINE – AND SHOWS YOU HOW TO DEFINE YOUR NOSTRILS

Youtube sensation Michelle Phan just launched her own make-up brand. The 250-product collection called ‘Em’, is backed by L’Oreal and launched yesterday. It’s being pitched as a ‘co-created by the community’ line, based as it is on feedback collated by Phan throughout her vlogging career. Find it on Emcosmetics.com. Continue reading

Topshop X Shit Bloggers Wear

Posted on by Disneyrollergirl

Topshop-Shit-Bloggers-Wear

Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…

‘The animal print sweat’
Topshop-Sweat Continue reading

Follow me at Bloglovin (and twitter, Facebook, Google+ etc)

Posted on by Disneyrollergirl

Bloglovin

From tomorrow Google Reader is no more. So if that’s what you use to follow blogs, you’ll need to find an alternative sharpish. Bloglovin is what I use to keep all my favourite blogs in the same place and if you follow this link, you can import your Google Reader subscriptions easily and painlessly. Continue reading

Pinterest for the UK

Posted on by Disneyrollergirl

Pinterest-disneyrollergirl

Last week saw the launch of Pinterest in the UK. Which you might think weird because, um, haven’t we in the UK all been using it for yonks? Well yes, but it seems the site is keen to have some more localised content too, which is why it has decided to flag up a few Brit bloggers and pinners to encourage some more UK-centric pinning.

Not that my pins are necessarily UK-centric (Ok, they’re categorically not), but there might be an underlying Brit style coming through… maybe. Anyway, if you’re a pinner, you can follow all or some of my Pinterest boards here. I’ve just created a new one called ‘gentlewoman style‘ which is my tribute to sophisticated, cultured women with a bit of a boy-girl twist. Continue reading

Club Monaco creates all-blogger look book (and launches it on Tumblr)

Posted on by Disneyrollergirl

Club-Monaco-fall-Tumblr-lookbook

Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. Continue reading

What’s the fuss about Google Plus?

Posted on by Disneyrollergirl

Disneyrollergirl-Google-Plus

I joined Google Plus a long time ago but like a lot of people, I never really got my head around it. And at that stage you couldn’t have brand Pages, only personal profiles so I couldn’t have one for my blog. (It doesn’t like pseudonyms and refused to believe my name was ‘Disney Rollergirl’ for some reason – can’t think why). However a while later, when it launched Pages, I gave it another go and now populate it the way I do Facebook. I also follow a bunch of fashion bloggers and brands so it works like a kind of Google Reader, allowing me to read their blog posts and updates in an easily digested format. Continue reading

Vogue Festival 2013: the verdict

Posted on by Disneyrollergirl

Was every panelist and speaker at Vogue Festival briefed to implore us to work hard and follow our dreams? Because that felt like the overarching message of the weekend at the second annual Vogue-branded event.

“If you’re really good at what you do and have a dream, It will happen,” said Alber Elbaz on Sunday, and when Alber says this you believe him. Of all the speakers I saw, he was the most relaxed, funny and passionate and also a brilliant storyteller. But pretty much all the key speakers put their success down to a mix of talent and tenacity, plus a personal point of view. Continue reading

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