This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
A few months ago I was invited to design a T-shirt for Marc Cain SS14 along the theme of ‘Pink… From Paris to Tokyo’. I’ve never designed a T-shirt before but one of the suggestions was a collage, so I didn’t need to be asked twice.
I decided to focus on stamps and ephemera from my scrapbooks but I had to improvise a little (a lot) as I didn’t have as much French and Japanese material as I imagined. And then it transpired that stamps aren’t as copyright-free as I thought they were so there was a lot of trial and error. Zut alors! But that’s the creative process, right? I initially wanted a unisex, surfy-skaty shaped tee with a bubblegum pink background and an allover print, but the end result is a lot cleaner and more commercial. Here’s a peek at my creative journey…
The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).
What do you get when you gather a handful of fashion and beauty bloggers and editors around the chef’s table at The Gilbert Scott brasserie, accompanied by gin cocktails and a different wine with every course? A long and rather merry debate is the answer.
Three weeks ago, I hosted an evening at ‘the kitchen table’ of The Gilbert Scott, part of the wonderfully gothic St Pancras Renaissance Hotel in King’s Cross. Renovated in 2011 from George Gilbert Scott’s original Midland Grand Hotel, it’s one of London’s most dramatic landmarks. Continue reading
Beauty snippets: Marc Jacobs Beauty, Michelle Phan, L’Oreal Nail Art, Michael Kors, Black beauty, meet the perfumers
MICHELLE PHAN LAUNCHED A MAKE-UP LINE – AND SHOWS YOU HOW TO DEFINE YOUR NOSTRILS
Youtube sensation Michelle Phan just launched her own make-up brand. The 250-product collection called ‘Em’, is backed by L’Oreal and launched yesterday. It’s being pitched as a ‘co-created by the community’ line, based as it is on feedback collated by Phan throughout her vlogging career. Find it on Emcosmetics.com. Continue reading
Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. Continue reading