River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). Continue reading
New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.
I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. Continue reading
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
A few months ago I was invited to design a T-shirt for Marc Cain SS14 along the theme of ‘Pink… From Paris to Tokyo’. I’ve never designed a T-shirt before but one of the suggestions was a collage, so I didn’t need to be asked twice.
I decided to focus on stamps and ephemera from my scrapbooks but I had to improvise a little (a lot) as I didn’t have as much French and Japanese material as I imagined. And then it transpired that stamps aren’t as copyright-free as I thought they were so there was a lot of trial and error. Zut alors! But that’s the creative process, right? I initially wanted a unisex, surfy-skaty shaped tee with a bubblegum pink background and an allover print, but the end result is a lot cleaner and more commercial. Here’s a peek at my creative journey…
The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).
What do you get when you gather a handful of fashion and beauty bloggers and editors around the chef’s table at The Gilbert Scott brasserie, accompanied by gin cocktails and a different wine with every course? A long and rather merry debate is the answer.
Three weeks ago, I hosted an evening at ‘the kitchen table’ of The Gilbert Scott, part of the wonderfully gothic St Pancras Renaissance Hotel in King’s Cross. Renovated in 2011 from George Gilbert Scott’s original Midland Grand Hotel, it’s one of London’s most dramatic landmarks. Continue reading
Beauty snippets: Marc Jacobs Beauty, Michelle Phan, L’Oreal Nail Art, Michael Kors, Black beauty, meet the perfumers
MICHELLE PHAN LAUNCHED A MAKE-UP LINE – AND SHOWS YOU HOW TO DEFINE YOUR NOSTRILS
Youtube sensation Michelle Phan just launched her own make-up brand. The 250-product collection called ‘Em’, is backed by L’Oreal and launched yesterday. It’s being pitched as a ‘co-created by the community’ line, based as it is on feedback collated by Phan throughout her vlogging career. Find it on Emcosmetics.com. Continue reading
Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…