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THE DRG STYLE INDEX: L’Oreal, Pop & Suki, Gosha Rubchinskiy, Creme de la Mer, COS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LOREAL’S BRIT BEAUTY SQUAD
LOreal UK Squad Ruth Crilly
I’m not mad keen on phrases like #squadgoals, #slay and #girlboss but I’m making an exception for L’Oreal Paris’s new Brit beauty squad because Ruth Crilly is in it. Ruth (AKA ‘A Model Recommends’) is one of five UK Youtubers who will be creating content for L’Oreal Paris as part of an ongoing partnership. This continues a growing global trend for beauty brands to use digital influencers instead of traditional celebs as brand evangelists. I don’t really know the others but I love Ruth for her down to earth delivery and non OTT approach to make-up (she’s the only one here with natural looking brows for starters). Marketing Week has an interesting interview with L’Oreal’s UK general manager Adrien Koskas on why L’Oreal’s approach to using influencers is different to its competitors. Read it here.


2. NEW NAME TO KNOW: POP & SUKI

Pop and Suki handbags
I don’t care that there’s a celeb behind them, these bags are cute! And practical. And affordable(ish). Pop & Suki (Waterhouse) is soft launching with these camera bags that transform into mini backpacks and bum bags with the help of a strap or two. Very clever and very sweet. And the business model is straight-to-consumer which sounds oh so modern and millennial. You can order one here.


3. GOSHA’S FRAGRANCE – DATES AND DEETS

The new fragrance by Gosha Rubchinskiy
So it’s true about the Gosha Rubchinskiy fragrance. What we know:
It’s $88
It’s out on October 8th (during Frieze in London) before rolling out globally in 2017
It’s for ‘young people’ (translation: unisex)
There’s an accompanying limited edition book
It launches at Dover Street Market in London and the Paris Trading Museum and Comme des Garçons perfume shop in Paris
Read more at WWD.


4. CRÈME DE LA MER COLOUR IS COMING

Creme de la Mer skincolor
Look out for Crème de la Mer’s makeup-skincare hybrid line ‘Skincolor de la Mer‘ that launches next month. This is an emerging beauty category that’s growing because it saves time and delivers so-called ‘anti-aging’ benefits without calling them that (older women don’t like that word). As more brands add in skincare benefits to their make-up, consumer expectations are rising in tandem. I’m a religious user of my Crème de la Mer Reparative SkinTint so if these are anywhere as good as that, they’ll be worth every cent.


5. COS X AGNES MARTIN

COS X Agnes Martin collaboration
Coming soon from COS, a 12-piece collection inspired by the artist Agnes Martin. A collaboration with the Solomon R. Guggenheim Museum (whose Agnes Martin retrospective opens on 7th October), the suitably muted and minimalist collection also lands on 7th October in selected international stores. A percentage of the proceeds from sales in COS stores will be donated to the Agnes Martin Foundation.

WORDS: Disneyrollergirl/Navaz Batliwalla
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here

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Clever beauty: Clinique Eye Makeup Remover Stick



Clinique Eye makeup Remover Stick

Thank you British Beauty Blogger (aka my ‘oracle’) for the heads up on Clinique Take The Day Off Eye Makeup Remover Stick (£16). File under ‘why has no-one thought of it before’, this is a faff-free eye make-up remover in stick form.

I’m so bored of decanting eye make-up remover into one of those mini Muji bottles every time I travel, because I don’t want to lug a giant bottle around with me. This would be the perfect travel companion. I can’t vouch for its efficacy (it launches 22nd July in the UK, although it’s already available in the US at Sephora and Nordstrom) but if it works, I’m a convert.

NOW CLICK TO SHOP THE POST BELOW…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Clinique
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: top to bottom – Selfridges fragrance space; Jusbox x 2; Lola James Harper; Fornasetti x 2
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here.Save



Quote of the day: Bob Colacello



The business of being an influencer

“If everybody’s promoting themselves and everybody has two million hits or followers… it’s like if everybody’s famous then nobody’s famous. All of these selfies, where are they going to go? Where are they all going to end up?”
Bob Colacello in WWD’s article on the Business of Being an It Girl

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE:  WWD
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here.

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My picks from Vogue Festival and Photo London 2016



Vogue Festival 2015 -cover wall

Next weekend is set to be jam-packed with activity from a double whammy of Vogue Festival and Photo London. Vogue Festival in partnership with Harrods, is in its fifth year now and I think the line-up for next weekend is its best ever. I guess that’s to be expected though, when it’s also a celebration of 100 years of British Vogue. I’m particularly excited about the interviews with Grace Coddington, Juergen Teller and Gucci’s Allesandro Michele, all unique creatives who aren’t overexposed as media personalities. (more…)