As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.
While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)
I’m seriously getting into the NARS Tahiti Bronze range, specifically, the Monoi Body Glow bronzing oil (£44.00). This chocolate-coloured oil is everything: a subtle body bronzer, a moisturising oil and a delicious tropical scent that lingers all day. Of course there’s a ton of similar products out there but the nuances in this are what work for me. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. UNIFORM WARES FOR WOMEN
Coming soon from Uniform Wares – women’s watches. I love the understated analogue style of Uniform Wares watches and the women’s line (available to pre-order now) retains the ‘masculine’ good looks of the originals. See more at Uniformwares.com and look out for them at Liberty, Selfridges and Avenue 32. (more…)