Marketing the modern muse

Posted on by Disneyrollergirl

At the press launch of Modern Muse back in May, it was made clear that this was a major launch. The biggest Estee Lauder fragrance launch for ten years in fact. And boy, have they promoted it. I’ve been to a launch, a dinner (when I sat next to master perfumer Harry Fremont himself – what a sweetheart), there’s been the ad campaign with Arizona Muse, a Facebook app to celebrate your own muse, and now a short film.

The film, by Steven Sebring is a gentle portrait of Arizona Muse, talking about her life in London, New York and Massachusetts. I love how it’s shot and how intimate and personal it feels (don’t miss the Super-8 moment at the end). Continue reading

Buy it now: Three colours red

Posted on by Disneyrollergirl

MAKE-Maraschino-cherry-Disneyrollergirl

Here are three killer red lipsticks I’ve been trialling that I can recommend if you love strong Hollywood reds in posh packaging…

First is Rouge Néon (shade 50) from Yves saint Laurent’s Rouge Pur Couture Golden Lustre line (below, £25). This is a lush vermillion red that has an extremely flattering finish thanks to the addition of yellow, white and pink gold pearls. It’s definitely not pearlised though; the effect is more a subtle ‘lit from within’ radiance that is YSL’s DNA. Obviously, the gold casing is as fabulous as the lipstick inside, I never get bored with it. Buy it here and here
YSL-Rouge-Pur-Couture-Golden-Lustre-neon-50-

Continue reading

Buy Burberry’s SS14 nail shades now (but get a wiggle on)

Posted on by Disneyrollergirl

Burberry-Nails-SS14

Burberry has followed in Chanel’s footsteps when it comes to off-the-catwalk beauty. In fact, it has gone even further, releasing it SS14 nail colours well ahead of the curve. If you’re quick, you can order a set of its six spring polishes (£90) to be delivered within three weeks. (Deadline for placing orders is 30th September.) Continue reading

Chanel’s Moiré nail lacquers arrive this week

Posted on by Disneyrollergirl

Chanel-Rouge-Moire-Rose-Moire

Chanel’s moiré-effect nail colours are getting a lot of love and they’re not even out yet! Released this Friday, the Rose Moiré and Rouge Moiré lacquers (£18) are inspired by the texture more usually seen on wallpapers and textiles. The Rouge Moire is especially dramatic with its intense car paint sheen. Once on I guarantee you will not stop looking adoringly at your nails. Continue reading

Buy it now: Bobbi Brown Long-Wear Cream Shadow Stick

Posted on by Disneyrollergirl

Bobbi-Bown-Bittersweet

Bobbi Brown’s Long-Wear Cream Shadow Stick (£20) has got to be one of the best chunky eye pencils around. The twist-up round-tipped crayon is the perfect thickness for rush hour application – just blend with a clean finger. I’ve been trialling Bittersweet, a limited edition everyday mocha from the new Rich Chocolate collection. It’s billed as a shadow or a smudgy liner but I think it’s a bit fiddly as a liner. As a long-lasting smoky shadow though, it’s foolproof.

Buy it here and here.

London Fashion Week SS14: Day 1 highlights

Posted on by Disneyrollergirl

Felder-Felder-ss14 3

My LFW day one highlight was also the event that took the most time. As media partner for Max Factor’s first ever London Fashion Week live make-up lesson on Google Hangout, I had a call time of 8am to do backstage beauty tweeting at Felder Felder.

For three hours I took notes from Max Faxtor make-up artist Mel Arter, tweeted and Instagrammed, updated the event page on Google Plus, then watched the show – a dreamy, underwater-inspired parade of mermaids with attitude. Continue reading

Join me this LFW on Google Hangout for a live Max Factor make-up lesson

Posted on by Disneyrollergirl

Max-Factor-Google-hangout-LFW

Looking forward to London Fashion Week? Here’s something I hope will grab you. On Friday 13th September, I’ll be hosting a live make-up lesson on Google Hangout with Max Factor to help launch its Whipped Crème foundation. In the morning I’ll be tweeting up a storm backstage at Felder Felder, then post-show, snatching the make-up from the hands of Max Factor make-up artist Mel Arter and delivering them to Max Factor make-up artist Caroline Barnes at our Google Hangout*. We will be joined by P&G’s Dr Sarah Vickery, Felder Felder’s Isabelle Domier and hopefully…you. Continue reading

On BRIT Rhythm and Burberry’s beauty strategy

Posted on by Disneyrollergirl

burberry-cara-delevingne-sienna-miller-met-ball-2013

If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.

Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. Continue reading

It’s here: MAC X Antonio Lopez

Posted on by Disneyrollergirl

Antonio-Lopez

Today’s the day! MAC’s Antonio Lopez palettes are out and aren’t they stunning – inside and out.

The lids are decorated with Lopez’ famous illustrations and the palettes contain lip, eye and face colours. Also in the collection are make-up bags, a powder/blush brush and a mirror. They go on counter and online today.

MAC X Antonio Lopez lip palettes
MAC-Antonio-Lopez-lip-palette-£25-00 Continue reading

Charlotte Tilbury make-up: despatches from the shop floor

Posted on by Disneyrollergirl

Charlotte-Tilbury-Selfridges6

“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.

This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. Continue reading

Related Posts Plugin for WordPress, Blogger...