Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
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How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. Continue reading →
Warehouse is ticking multiple trend boxes for AW13 and I don’t just mean fashion ones. Building on the success of its website relaunch last year, its AW13 campaign ‘Style Me If You Can’ joins the dots between social styling, gamification and fashion film.
So what’s the deal? Log onto Style Me If You Can, choose a lifestyle location, then drag and drop your location-appropriate outfit components from the suggested options into the ‘style gallery’. (If you like Polyvore, you might find this bit equally addictive.) You can then share your outfit on a number of platforms and enter it to be featured in the Style Me If You Can film and print campaign. If you’re one of the nine chosen winners, you’ll win a trip to Paris, Milan or New York, and your outfit will be featured in the campaign credited to you. To promote the campaign, Warehouse will release the film in nine chapters at 90 minute intervals on a single day, across its web, social and mobile platforms. Winners will be revealed on that day.
Interest piqued? Click below to play…
And here’s one I made earlier…
SPONSORED POST IN ASSOCIATION WITH WAREHOUSE
Another day, another ad campaign (I know, since when did ad campaigns become editorial?), this time from Band of Outsiders. Continue reading →
I’ll never get bored of seeing how things are made, especially with campaigns like this. Once more, Margaret Howell has worked with Koto Bolofo (surely one of the most poetic of photographers, if I may gush so), commissioning him to shoot at a specialist linen weaver in County Wexford, Ireland, underscoring the brand’s dedication to traditional fabrics and quality production… Continue reading →
Complain all you like, I’m loving Courtney and Kim in Saint Laurent’s new ads. Even if Kim does look a little draggy. Also, I need to know who did her nails…
It’s kind of stupid but I secretly like the wonkiness of these half-open-half-closed handbags. Fendi came first with its Peekaboo (now in umpteen sizes, finishes and colours), followed by Celine with this zippy number (above). It’s part of the whole ‘I’m so busy I just don’t care’ thing that’s going on and is popular with the type of girl that throws her coat over her shoulders because she doesn’t have a spare second to put her arms in the sleeves. Continue reading →
Hello Beck for Saint Laurent and Stella Tennant for NARS. You both look ravishing…
Beck for Saint Laurent SS13
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Another gorgeous SS13 ad campaign, this time from Club Monaco, shot by Venetia Scott. Nothing ground breaking here, just a set of Scott’s trademark ‘about a girl’ studies set in New York locations. Quietly beautiful with a very slight whiff of Marc by Marc Jacobs about it (maybe in the casting?). I love how Venetia frames the model low down in the photo with lots of space above… Continue reading →
When it comes to ad campaigns I’m a bit of a realist. I prefer the classic portrait shot to the bells and whistles fantasy arrangements. So I’m loving Steven Meisel’s Prada ss13 campaign – gold standard models (go Kirsten Owen!), wearable styling (even the fright-shoes look good) and a nice plain background. All my boxes ticked… Continue reading →