Ad campaigns

THE DRG STYLE INDEX: VETEMENTS, SAINT LAURENT, COMME DES GARCONS, TOPSHOP, MULBERRY



It’s been a busy week for fashion with Vetements, Comme des Garçons and Saint Laurent dominating the feeds. And a sad loss for design with the shocking news of the passing of architect Zaha Hadid. Here’s my latest DRG STYLE INDEX ranking, rounding up the brand stories that grabbed my attention…

1. THE OTHER GVASALIA
Vetements CEO Guram Gvasalia of Vetements interviewed by Sarah Mower
“Today, I don’t consider Louis Vuitton to be a luxury brand. Yes, the quality is luxury, but if you can go to the store and get whatever you want, it’s not luxury.” Guram ‘brother of Demna’ Gvasalia, the CEO of Vetements, was interviewed by Sarah Mower two weeks ago, giving a candid insight into the nitty gritty of fashion and retail. 1Granary published the best bits… (more…)



THE DRG STYLE INDEX: Gap, Versace, Gucci, NARS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOULD YOU BUY A COFFEE FROM GAP?
Gap Lion coffee + Records shop in oxford street
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out… (more…)



Gucci ad campaign SS16 by Glen Luchford



GUCCI ad campaign for ss16 by Glen Luchford

You know a designer’s doing well when they polarise industry opinion so strongly. Personally I’m still loving Alessandro Michele at Gucci, especially the semi-wasted dreamy vibe of this ss16 Gucci ad campaign, shot by Glen Luchford in Berlin. (more…)



THE DRG STYLE INDEX: MARC JACOBS BEAUTY, CHURCH’S, BURBERRY



It’s been a slow couple of weeks so the DRG STYLE INDEX has been on hiatus. But it’s back for 2016 – here’s the latest ranking of the brands currently buzzing on my radar…

1. MARC JACOBS BEAUTY IS COMING TO HARRODS
Marc Jacobs Beauty Harrods

Only a few more weeks until we get an official London stockist for Marc Jacobs Beauty. Although the Marc Jacobs store in Mount Street has been selling it quietly since 2014, Harrods will be stocking it from next month. (more…)