Ad campaigns

Quote of the day: Adam Wray



Off White ad campaign
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)



THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. (more…)



THE DRG STYLE INDEX: WANDA NYLON, GUCCI, BALENCIAGA, VETEMENTS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANDA NYLON WINS ANDAM

Wanda Nylon wins ANDAM prize
Major props to designer Johanna Senyk whose Wanda Nylon label just won the ANDAM fashion prize. (more…)



THE DRG STYLE INDEX: Burberry, Louis Vuitton, Uniqlo, NARS, Jaeger-LeCoultre, Casely-Hayford



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY’S ILLUSTRATED CAMPAIGN
Burberry illustrated campaign
When the chips are down… hire an illustrator. Loving these paintings by Luke Edward Hall that add a personal touch of emotion to Burberry’s latest Mario Testino-shot campaign. (more…)