Ad campaigns

THE DRG STYLE INDEX: TIFFANY, HARVEY NICHOLS, WAREHOUSE, FINERY, J. CREW



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY HIRES GRACE CODDINGTON
Grace Coddington for Tiffany
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. (more…)



THE DRG STYLE INDEX: VETEMENTS, SAINT LAURENT, COMME DES GARCONS, TOPSHOP, MULBERRY



It’s been a busy week for fashion with Vetements, Comme des Garçons and Saint Laurent dominating the feeds. And a sad loss for design with the shocking news of the passing of architect Zaha Hadid. Here’s my latest DRG STYLE INDEX ranking, rounding up the brand stories that grabbed my attention…

1. THE OTHER GVASALIA
Vetements CEO Guram Gvasalia of Vetements interviewed by Sarah Mower
“Today, I don’t consider Louis Vuitton to be a luxury brand. Yes, the quality is luxury, but if you can go to the store and get whatever you want, it’s not luxury.” Guram ‘brother of Demna’ Gvasalia, the CEO of Vetements, was interviewed by Sarah Mower two weeks ago, giving a candid insight into the nitty gritty of fashion and retail. 1Granary published the best bits… (more…)



THE DRG STYLE INDEX: Gap, Versace, Gucci, NARS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOULD YOU BUY A COFFEE FROM GAP?
Gap Lion coffee + Records shop in oxford street
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out… (more…)



Gucci ad campaign SS16 by Glen Luchford



GUCCI ad campaign for ss16 by Glen Luchford

You know a designer’s doing well when they polarise industry opinion so strongly. Personally I’m still loving Alessandro Michele at Gucci, especially the semi-wasted dreamy vibe of this ss16 Gucci ad campaign, shot by Glen Luchford in Berlin. (more…)