Sofia Coppola goes goth for Louis Vuitton ad campaign

Posted on by Disneyrollergirl

Sofia-Coppola-Louis-Vuitton-SS14

Here’s Sofia Coppola modelling for Marc Jacobs’ last ever Louis Vuitton campaign. The SS14 images have just broken and were shot by Steven Meisel and styled by Karl Templer with Guido Palau and Pat McGrath on hair and make-up duty.

Marc Jacobs rallied a few of his favourite muses to model for the campaign, chiming with the prevailing trend of the last few seasons for an all-ages approach to fashion (Edie Campbell, Catherine Deneuve and Fan Bingbing also feature).

Sofia Coppola rarely lends her face to ad campaigns and I so admire her for this. Instead she works with designers who she is genuinely friends with, hence those Marc Jacobs fragrance campaigns we all love, and this slightly goth-y Vuitton one.

Neelam Johal is Burberry’s first ever Indian campaign model

Posted on by Disneyrollergirl

burberry-ss14-campaign-Neelam-Johal

Great to see lovely Neelam Johal representin’ the brown girls in the new SS14 Burberry campaign.

You’ll remember that the Burberry show was Neelam’s first ever catwalk show and spotting her on the runway was one of my highlights of LFW. Along with a load of up and coming music and acting talent, Models 1’s Neelam is seen giving great trench coat on a squishy velour couch in Chris Bailey’s front room and grinning from ear to ear as every new young Burberry face should. Talk about living the dream…

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Isabel Marant for H&M – only five more sleeps

Posted on by Disneyrollergirl

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Is the Isabel Marant for H&M collab likely to be the most popular yet? It’s possible. I’ve seen the goods up close and they’ve done a great job of including the Marant signatures – from mannish coats to second-skin leather cigarette pants, to simple stiletto pumps. Continue reading

Burberry’s festive campaign, ‘Burberry With Love’ celebrates the classics

Posted on by Disneyrollergirl

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It feels like we’re in for a classic Christmas this year. The beauty brands are pushing luxe nudes and red lips and the jewellers are highlighting their iconics pieces. As for Burberry, it’s all about the essential trench, Burberry check cashmere, cream boxes tied with satin ribbon, and romantic London snow scenes (funny how snowy weather never looks this lovely in my part of London). Hell yeah, I’m sold… Continue reading

Marketing the modern muse

Posted on by Disneyrollergirl

At the press launch of Modern Muse back in May, it was made clear that this was a major launch. The biggest Estee Lauder fragrance launch for ten years in fact. And boy, have they promoted it. I’ve been to a launch, a dinner (when I sat next to master perfumer Harry Fremont himself – what a sweetheart), there’s been the ad campaign with Arizona Muse, a Facebook app to celebrate your own muse, and now a short film.

The film, by Steven Sebring is a gentle portrait of Arizona Muse, talking about her life in London, New York and Massachusetts. I love how it’s shot and how intimate and personal it feels (don’t miss the Super-8 moment at the end). Continue reading

Get the M&S coat off Grace Coddington’s back…

Posted on by Disneyrollergirl

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The best thing about the new M&S ad campaign (shot by Annie Leibowitz – what a coup!) is surely Grace Coddington in her mannish alabaster coat.

The all-star cast also includes Tracey Emin, Karen Elson and Olympic gold medal boxer Nicola Adams. A dramatic, last-ditched attempt at salvaging the brand? That’s what some people are saying and it’s true, times have been tricky lately, especially on the fashion front. This is certainly a bold move from Marks & Spencer to reclaim its place as one of our best loved retailers. Style director Belinda Earl has been busily rethinking the collections, pinning her hopes of success on M&S Collection. This is the rebrand of M&S Women, a considered collection that focuses on contemporary staples – with just fashionable enough proportions and colours to appeal to a fashion-literate customer without chasing trends. Let’s face it, M&S is in need of a clear identity and I think we’re all agreed that you can get your fix of neoprene sweatshirts from Zara and New Look; much better for Earl to up the ante in style and quality (and hopefully price) instead.

So the next few weeks will be pretty crucial for Earl and co, as the new collections drop and customers decide whether to buy…or not. Of course, next to tackle is the shop floor experience, but hey, baby steps, yeah? And should you want to get the Grace Coddington look (or Karen Elson’s, my second fave), all the campaign items are available to buy in Marks and Spencer stores and online at www.marksandspencer.com from next month.

In this picture, Coddington is wearing M&S Collection coat, £99; M&S Collection cardigan, £29.50; M&S Collection shirt, £25; M&S Collection treggings, £35; Autograph shoes £45. Here’s a closer look…
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Guest post: Levi’s says ‘Good Things Take Time’

Posted on by Disneyrollergirl

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Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading

First look at Ryan McGinley and Chloe Sevigny’s videos for Uniqlo (and some of the 330 knitwear colour options)

Posted on by Disneyrollergirl

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“I guess I would wear cashmere if I wanted to feel cozy and comfortable. Cashmere always makes you feel like you’re being hugged by maybe ten people, and it also makes you feel like you’re right next to a fireplace.” So coos Ryan McGinley in soothing tones in this slightly cheesy video for Uniqlo.

Scoffing aside I must admit I’m tempted by the cut and colours of these Uniqlo men’s cashmere knits*, which are part of the silk and cashmere line and come in 330 colour options.  Continue reading

Sonia Rykiel AW13 ad campaign

Posted on by Disneyrollergirl

Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
Sonia-Rykiel-AW13-campaign Continue reading

How Selfridges produced the world’s first co-created denim ad campaign

Posted on by Disneyrollergirl

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How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. Continue reading

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