Ad campaigns

Gucci reinvented

Gucci Aw15 Alessandro Michele

So, after many a furrowed brow and clenched jaw, the fash pack has come round to Alessando Michele’s vision for Gucci. I liked it from the first, rushed menswear AW15 collection, which repeated itself in essence for womenswear AW15. We have just seen Cruise 2016 presented in New York, more young, studious-looking models in vintage-inspired threads of a non-specific nature. Michele’s schtick seems to be about the romance and human touch of fashion, hence his Cruise show was presented as girls walking in off the street into a setting of Persian rugs and toile de jouy chairs. Clever and relatable. And beautiful too. (more…)

THE DRG STYLE INDEX: LYST, MIU MIU, ATTERLEY ROAD, SUPERMARKET SARAH X MONKI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LYST GOES GLOBAL

Lyst

Lyst has just raised £40 million in funding from some of the biggest fash-and-tech investors. The aggregated shopping site now has a universal shopping cart that lets you shop from multiple etailers really easily, and the new funding will allow it to expand its services globally. (more…)

Feature: How fashion influencers are disrupting the modelling industry

Julia Sarr-Jamois

Cara Delevinge snapping selfies on the Giles catwalk; Kendall Jenner announcing her Estee Lauder gig on Instagram; the entire Victoria’s Secret show strategically hashtagged on every social stream going – welcome to the world of modeling 2.0. Boom! Suddenly the era of Versace’s lip-syncing supermodels seems rather quaint.

But then I remind myself that it’s nearly 25 years later and the fashion industry itself has undergone its own metamorphosis. (more…)

Joseph SS15 by David Sims

Joseph Fashion ss15 campaign

Dull grey wintry clouds begone please and let the light leak in! I love the simplicity of Joseph’s SS15 ad campaign, shot by David Sims. This is one of my favourite collections of the season, with its deconstructed denim and holey knits. See the rest of the campaign here and shop the Joseph pre-collection here. (more…)