Ad campaigns

THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. I’m sure it will do no harm in reinforcing the British brand in the eyes of Harrods’ mostly tourist clientele too. Personalised product will be key, as well as the chance to buy select delights from Burberry’s Thomas’s café in the famous food hall.


KIM JONES FOE NIKE

Kim Jones X NikeLab
The NikeLab X Kim Jones windrunners have landed, a collaboration that goes to the core of the Kim Jones DNA. Way before he was a twinkle in LVMH’s eye, Jones was a fixture on the British street wear scene, with his own label and later Umbro collections steeped in 80s ‘casual’ influences. The collection is designed as a travel kit for Olympic athletes and features Nike Windrunner jackets (with a new almost-seamless construction), tees, shorts and trousers that fold away into compact pouches. The NikeLab x Kim Jones: Packable Sport Style collection is available online and in select NikeLab stores.


3. MUJI DOES MAKE-UP

Muji does make-up
I’d be willing to bet that a fair whack of Muji profits come from its beauty blogger-approved acrylic make-up organisers. Understandable then, that Muji has decided to create a make-up line to go in them. Currently only available in Japan, Allure has the low-down here


4. STELLA MCCARTNEY TAPS ED RUSCHA

Stella McCartney by Ed Ruscha
Gotta love Stella McCartney’s links to iconic 60s artists. She’s collaborated with the likes of Peter Blake before, this time she’s tapped into the wordy work of Ed Rushca. Layering his graphic statements over campaign images featuring Amber Valetta, it’s all about spreading the #StellaCares ethos of ethical (think: meat-free) living.

WORDS: Disneyrollergirl/Navaz Batliwalla
NIKE IMAGE: Dexter Navy for i-D
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THE DRG STYLE INDEX: WANDA NYLON, GUCCI, BALENCIAGA, VETEMENTS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANDA NYLON WINS ANDAM

Wanda Nylon wins ANDAM prize
Major props to designer Johanna Senyk whose Wanda Nylon label just won the ANDAM fashion prize. (more…)

THE DRG STYLE INDEX: Burberry, Louis Vuitton, Uniqlo, NARS, Jaeger-LeCoultre, Casely-Hayford

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY’S ILLUSTRATED CAMPAIGN
Burberry illustrated campaign
When the chips are down… hire an illustrator. Loving these paintings by Luke Edward Hall that add a personal touch of emotion to Burberry’s latest Mario Testino-shot campaign. (more…)

Coach class

Coach pre fall 2016

When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?

The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)