Ad campaigns

THE DRG STYLE INDEX: TIFFANY, HARVEY NICHOLS, WAREHOUSE, FINERY, J. CREW

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY HIRES GRACE CODDINGTON
Grace Coddington for Tiffany
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. I’ve gotta say, there’s nothing new about this style of influencer-as-model campaign, but if anyone can make it look uber-luxe yet modern, it’s Grace. (Alas, no news yet whether the former model will be starring in it herself.)


2. HARVEY NICHOLS AD STARS A 100-YEAR-OLD MODEL

100 year old Harvey Nichols model
Props to Harvey Nichols for featuring 100-year-old model Bo Gilbert in a campaign to celebrate Vogue’s 100th anniversary. I love the non kitsch, non patronising photography and styling. Just a great, chic portrait of a woman in an amazing, flattering outfit than anyone would look wonderful in. Brilliant!


3. WAREHOUSE REINVENTED

Warehouse reinvented by emma Cook for aw16
While the high street gave us depressing news about Austin Reed and Bhs, one brand is being reinvented. At the Warehouse press day, I was shown the new vision that creative consultant Alasdhair Willis has dreamt up along with design director Emma Cook. Debuting for aw16 in September, the brand has been completely overhauled. Despite celebrating its 40th anniversary, there’s not a ‘heritage’ reference in sight; instead it’s all about a brand new vision that embraces British creativity and eclecticism. To me it feels like the Warehouse woman has grown up and is being positioned in line with Jigsaw, Whistles and Cos. Shapes are more interesting, fabrics are better and the overall vibe is creative but sophisticated. Expect to see this wildlife jacquard coat a lot in the press and adorning ‘key influencers’ during LFW. The stores are getting a major revamp too.


4. FINERY’S FOREVER PIECES

Finery Forever Pieces
Finery is a newish brand that has definitely tapped into the Cos/Whistles/Jigsaw space, giving the creative-minded career woman something to wear that’s fashion-forward, wearable and well made. I like this collaboration with six of its favourite people, who co-created ‘Forever Pieces’ that represent their personal style. Polly Vernon’s classic leather biker jacket is my favourite. I had a look at Selfridges (where the capsule collection is being sold exclusively) and the leather is beautiful. At £295, it’s a faultless buy.


5. J. CREW SAYS SAVE THE BEES

J.Crew Save the Bees T-shirt illustrated by Marcel George
J. Crew has long campaigned for bee-saving and this season it’s giving us an easy way to support the cause. Just landed are three bee-themed tees and a pocket square by illustrator Marcel George, with 50% of the retail price going to benefit the conservation charity Buglife. Buy them at J.Crew.

WORDS: Navaz Batliwalla/Disneyrollergirl
NOTE: Some posts use affiliate links and PR samples

THE DRG STYLE INDEX: VETEMENTS, SAINT LAURENT, COMME DES GARCONS, TOPSHOP, MULBERRY

It’s been a busy week for fashion with Vetements, Comme des Garçons and Saint Laurent dominating the feeds. And a sad loss for design with the shocking news of the passing of architect Zaha Hadid. Here’s my latest DRG STYLE INDEX ranking, rounding up the brand stories that grabbed my attention…

1. THE OTHER GVASALIA
Vetements CEO Guram Gvasalia of Vetements interviewed by Sarah Mower
“Today, I don’t consider Louis Vuitton to be a luxury brand. Yes, the quality is luxury, but if you can go to the store and get whatever you want, it’s not luxury.” Guram ‘brother of Demna’ Gvasalia, the CEO of Vetements, was interviewed by Sarah Mower two weeks ago, giving a candid insight into the nitty gritty of fashion and retail. 1Granary published the best bits… (more…)

THE DRG STYLE INDEX: Gap, Versace, Gucci, NARS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOULD YOU BUY A COFFEE FROM GAP?
Gap Lion coffee + Records shop in oxford street
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out… (more…)

Gucci ad campaign SS16 by Glen Luchford

GUCCI ad campaign for ss16 by Glen Luchford

You know a designer’s doing well when they polarise industry opinion so strongly. Personally I’m still loving Alessandro Michele at Gucci, especially the semi-wasted dreamy vibe of this ss16 Gucci ad campaign, shot by Glen Luchford in Berlin. (more…)