Danish retailer Only launches interactive, shoppable fashion film
As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. Continue reading
What’s worth buying fom the Marni at H&M collab?
Only six more sleeps til Marni at H&M! Having had a early preview last week, my money’s on the accessories. In particular the huge plastic petal necklaces that come in at around £29.99-£34.99 and the vintage-y bracelets which have a nice weight to them and seem well made… Continue reading
Some more ss12 ad campaigns I like
These aren’t the high profile ones, just some more under-the-radar ones that I really like…
Margaret Howell by Koto Bolofo – a celebration of the brand’s core products, this shot of Marique Schimmel in a classic man’s dress shirt indirectly reminds me of Tilda Swinton modelling the AW10 Pringle menswear collection.
Joseph – don’t know who shot this but I like the clothes and the expression – and slightly cinematic quality of black & white photography
Longchamp with Coco Rocha and a Weimaraner. I thought this looked like an Arthur Elgort photo but it’s by Dane Shitagi. Love all the colours
Radley starring Laura Bailey in her own clothes, styled by Katie Hillier. I’m not generally a Radley fan but I love Laura Bailey’s look and what they have done with this campaign
More Ellen Von Unwerth…
More Ellen Von Unwerth cuteness. This is a video to accompany the Wheels & Doll Baby ad campaign. Love the silent movie vibe (and the matchy dress-and-headscarf look)…
High spec high street ad campaigns: River Island
Topshop, H&M, Mango, they’re all at it with their boldface photographers and supermodel ad campaigns. Latest to join Josh Olins, Terry Richardson et al in the high street ad campaigns camp is Ellen Von Unwerth for River Island. Continue reading
Juergen Teller for Jigsaw
Spotted in the corridor of The Saga Centre building down the road, this photo of Lonneke Engel (above) by Juergen Teller. I remember the Jigsaw campaign it was for and I found two more pics online… Continue reading
Guest post: How to be a Bruce Weber beauty by Kay Montano
A few weeks ago when make-up marvel Kay Montano launched her blog, we came up with a fun idea of doing a blog post swap. So I have written a post for her about my ‘beauty icons’ and most used products and she has returned the favour with this post on her favourite Bruce Weber shoots she has worked on (she has been doing make-up for him on and off since she was 17), plus the hero products she uses to achieve Weber’s signature natural, outdoorsy look. Continue reading
Mulberry SS12 campaign
I will never get bored of kitsch, oversized props and girls in ankle socks and wedges so Mulberry’s SS12 campaign is right up my street. Creative direction by Ronnie Cooke Newhouse, photos by Tim Walker (obv), props by Andy Hillman and all round fabulosity by Frida Gustavsson and Lindsey Wixson. (Check out the behind-the-scenes pics too…) FUN! Continue reading
Deborah Turbeville shoots Valentino SS12 campaign
Loving everything about this pic from Valentino’s SS12 campaign. Strong and romantic with the signature pop of Valentino red – so nice to see them use Deborah Turbeville to shoot in lieu of the usual suspects. Wonder if she shot using film and Polaroid? Continue reading
