Love the new McQ campaign, shot by Karim Sadli. McQ has been up and down for me, I find sometimes the collections are super-cool and other times they dip too far into commercial territory. I have kept some of the earlier printed look books (I don’t think they make them any more) and they really capture the essence of McQ which for me is steeped in outsider-y youth culture with a very British feel.
These pictures have the same portrait-y quality with good casting and strong but simple styling. Buy McQ aw14 here.