Brand nation

So it seems there is some truth in the point made in the FT, that the recession has meant designers lowering their extortionate prices and focussing on smaller (read: cheaper) goods to get their brand message across. The past few days alone have seen announcements of sunglasses launches from The Row, John Galliano, DVF and Alexander Wang. ‘Wow’ I ask myself, ‘are people really going to buy a pair of shades just because they have DVF emblazoned on the arm?’ And then I check myself because I’m the same brand whore girl whose eyes widened when I read the rumour that Burberry might be launching make-up. Wow, are people really going to buy a lipstick just because it has a Burberry logo embossed in the bullet? Er, maybe, if they identify with the brand. (Take that as a yes.)

[John Galliano Eyewear pic: Dazed Digital]