From 6th – 20th February Selfridges is hosting ‘The World of Stella’ throughout its Oxford Street store. Entire windows and areas will be dedicated to la McCartney’s ready-to-wear, lingerie, skincare, denim, blah-di-blah-di-blah. Like, WOW, talk about a marketing coup! The most exciting bit will of-course be the Le Sportsac collaboration – how badly do I want one of those cute ickle backpacks? As if that’s not enough, there will also be – and I quote – “balloon modellers” (no, I’m not kidding), caricaturists to draw your portrait, a vintage photo booth to raise money for charity and a personal appearance by Stella herself during London Fashion Week on Wednesday February 13th at 5pm to meet and greet customers.
Phew, I need a lie down.
Backpack pic: Teen Vogue