Beth Ditto for Evans – the preview

Lots of excitement bubbling up about the Beth Ditto for Evans shebang, set to drop on July 9th. I had a quick shifty this arvo but sadly no snaps – stealth or otherwise – there’s a massive embargo due to some exclusive or other, *huff*!

Anyway, the good news is, it will be worth the wait, Ditto was obviously the right girl for the job. My highlights:

*A purple sequin dolman sleeve T-top, brilliant slouchy shape with the necessary amount of glam-rock snazz

*A black sweater dress with 80s face graphic and huge silver sequin dots. This will surely fly out
*Cat-face print jersey tunic tee with elbow-length sleeves. The cat has crystals for eyes – sounds totally dodgy but looks fab.

The accessories offer is small. Two pairs of black and white flats including a brothel creeper-esque pointy lace-up and all shoes go from UK size 4-10 – brilliant! The black suede slouch bag with silver pyramid studs is another one set to move faster than Ronaldo on rollerskates. Luckily I got one in my goody bag – cool!

Elsewhere, there are a few safer jersey and print pieces, some good domino-print leggings and a waxed cotton crop biker jacket. The attention to detail was duly noted – domino-print linings and cute tags adorned with a cartoon of Beth akin to the 2-tone Beat girl I remember doodling over and over back in the eighties.

On the other side of the room, the regular Evans stuff was also looking strong, especially some biker-western hybrid boots, patent heels and slouchy patent bags. More dolman sleeves sweater dresses made the grade alongside a good selection of leggings including the now-ubiquitous legging-jean – I guess that was inevitable.

I’m really fascinated by this Beth Ditto collection and how it will impact on fashion for ‘big girls’. It’s still such an under-exploited market and I know Evans are keen to get the next generation of shoppers through their doors which this will definitely do. It will also get some non-typical Evans customers in which I’m sure will help break down barriers. I guess only time will tell…

Oh, PS, here’s the studded bag:

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8 Responses to Beth Ditto for Evans – the preview

  1. Nataliexxx says:

    The collection looks sounds really good.

    Funnily enough, I used to work in Evans, a lot of their stuff is really nice…

  2. Sister Wolf says:

    The pointy creepers sound promising. Did you like em??

  3. Make Do Style says:

    Pointed creepers takes me back to Robot on the Kings Road!
    I thought the collection was good and bold – really creative of Evans and not mainstream bland at all. Her shoot for Style mag was great but what's the fabric like??

  4. Natty says:

    I am actually looking forward to seeing this hit the stores, being a size 14 – 16 myself, I think it is high time that edgier, younger and more trend forward fashion was available.

  5. michellehendra says:

    the studded bag is cute! LOL. btw, pointed creepers? sounds great!


  6. Top Bird @ Wee Birdy says:

    I love your blog because I find out about the previews I DIDN'T get invited to, despite dedicated half-page stories to them! Hmmm…

  7. Summer says:

    Sounds great! Love the look of the bag.=D

    A Writers Den
    The Brown Mestizo

  8. pretty face says:

    Appaz Evans have some cute jewellery too, but I'd feel somehow 'wrong' going in there (not that I'm super skinny, but I'm not size 16+). I suppose if I had super wide feet as opposed to super long and thin feet I would definitely shop their shoes though, as it can be difficult finding a 41.

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