Beauty social networks ‘are a marketer’s paradise’…


I often trawl The Fashion Spot forums to research new fashion ad campaigns and magazine editorials but I’m not so well up on the beauty forums. The New York Times has an interesting piece on beauty review sites like She Said Beauty and Pampadour, which let consumers talk to each other about beauty products before they buy. Sephora’s beauty network, Beauty Talk gives its super-users advance info on new products which is a nice perk as well as a good way to keep them contributing to the site (unsurprisingly, Beauty Talk members spend more money on the site than regular customers). Read the story here

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