Beach & Disco: Massimo Vitali

Ahhh beaches and discos, my two favourite things. I love love love Massimo Vitali‘s cult photo book, Beach & Disco, perfect for perusing at this time of year while envying the likes of Marc Jacobs frolicking on the sands of St Bart’s and other beachy New Year destinations. Here’s Marc wearing his Orlebar Brown swimming shorts which depict their very own Massimo Visali-esque scene (thanks What’s-He-Wearing-nee-00o00 for the heads up)…

Marc-Jacobs-Orlebar-Brown
Orlebar-Brown-shorts

(I, on the other hand, spent New Year’s Day at a techno rave in East London –  that kind of counts as a disco, no? Plus it was full of Italians…)

Beach and Disco came out in 2000, a sociological study of groups of people in post-’94-election Italy. Vitali’s technique was to erect a 15-foot high platform from which to document his  Berlusconi-voting subjects from a distant (and therefore discreet) vantage point, resulting in a “sanitized, complacent view of Italian normalities”, including “cosmetic fakery, sexual innuendo and deluded sense of affluence”. Yikes.

massimo-Vitali-Beach-and-disco
massimo-Vitali-Beach-and-disco-cagliari-1996
Massimo-Vitali-Beach-and-Disco-Ostia-1997

Clearly this was all before the internet became the all-seeing Googlable eye as we know it now. But both serve a similar purpose in watching and documenting the masses who remain mostly oblivious to (and uninterested in) their voyeurs. Ahem, excuse me while I retire to the Daily Mail website to further ogle celebs on the beach…

Related Posts Plugin for WordPress, Blogger...
This entry was posted in Books, Photography and tagged , , , , , , . Bookmark the permalink.

3 Responses to Beach & Disco: Massimo Vitali

  1. Richard says:

    ‘deluded sense of affluence’ – gosh that made me laugh, and I know exactly what he means!

  2. Disneyrollergirl says:

    @Richard: haha, harsh!

  3. daniella says:

    great post!

    xx

    daniella

    simplybeautifulelegant.blogspot.com

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>