I don’t cover a huge amount of menswear in my day-to-day life but I love having a nose when I’m at press days, purely for my own personal benefit. When I came across the strangely-named Tween menswear brand at the Four Marketing press day, it rang a vague bell. After a five minute process of elimination, we worked out that it was this FT feature I’d seen it in.
AW10 trend report: Turkish menswear… and teatime treats
The brand is based in Turkey but its creative director Gunes Güner Ikik works closely with London-based designers. For AW10, Tween has collaborated with designer Omar Kashoura on a most impressive collection – I was rather seduced by his Teddy Boy-referenced jackets and western details on the shirts. While bonding with Güner Ikik over the beautiful fabrications and execution, she let slip that a womenswear line is in the offing for 2011. As we agreed on the androgynous simplicity of Helmut Lang, Acne and Rag & Bone, I made a mental note to keep an eye out for Tween.
I swear that I don’t just go to press days for the food and fizz but can I help it if they have such generous catering? No I can not. Yesterday’s hightlight was undoubtedly the coffee and walnut cake by a company called Eat & Shoot (I Googled them but nowt came up. More investigation is needed.) So great was my enthusiasm that to shut me up, I was sent packing with a take-home portion. Well it would have been rude to refuse, right? Oink.
This entry was posted in Uncategorized. Bookmark the permalink.