Anthropologie King’s Road (SPOILER ALERT)- first look

Ahhhh, I’m in retail heaven this week. Today saw the launch of the Harvey Nichols Hub and tomorrow sees the opening of Anthropologie in the King’s Road (why is it called thee King’s Road?). Being Miss ‘I was there first’, I have had a preview and I can tell you it is just as awe-inspiring as any other Anthropologie store. Pictures speak louder than words so here goes:

Before it was Anthropologie, the building was home to Antiquarius, a well-loved but ultimately past-its best warren of fusty antique dealers (and there has been quite the furore over the Anthro takeover). But before that, the building was a gentlemen’s club. This area is a tribute to the ‘library’ area of the former premises…

♥♥♥Love the pattern clash and these funny little typewritten postcards dotted around ♥♥♥



I have to admit the homesy merchandise appeals to me more than the fashion buy…


Monogrammed faux pockets stitched to the wall
Natty nautical sailor-esque top. Mmmmm
Ooh, an Elizabeth Lau dress!

Yay for African print skorts!
The book buy at Athro is exceptional…

Oil paintings and pampering products






Canape-watch: Goats cheese, honey and pine-nut tarts!
Canape-watch: Quails eggs!

The store opens to the public tomorrow. Next door is a space that Anthropologie will rent out to various cafes on a pop-up basic, starting with a tea specialist (apparently – it wasn’t ready when I was there). Inside there is also a gallery space that will host 6-week selling exhibitions curated by Anthroplogie’s Keith Johnson. As I’ve said before, what I love most about Anthropologie is the lovingly attended merchandising of the product. The bazaar-like experience of discovering things in the store and the juxtaposition between ultra-expensive antiques, handmade one-offs and £2 soaps is a key part of the Anthro high-low experience. (I had been to a press day earlier at Few & Far and admire the similar high-low bazaar mix there too.) But if you can’t get to the store or you just want to get your hands on the product then guess what, Anthropologie’s UK etail site launches tomorrow too. Let’s shop!
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12 Responses to Anthropologie King’s Road (SPOILER ALERT)- first look

  1. Olivia Isabella. says:

    I adore Anthropologie! Always visit it whenver I'm in America. The shops are such fun to be in and the clothes are just fab!
    If you have a mo, please check my blog out at http://unionolivia.blogspot.com/
    x x x x

  2. Sarah says:

    Wow, this looks incredible. I totally agree that often the books and homewear trump the clothes selection – sure I could waste hours in here!

  3. Nuria says:

    I really love this brand!!!!

  4. Make Do Style says:

    I must go and I need you to be first everywhere – how else will I be informed!

  5. Amy says:

    Wow, looks amazing. Have only ever been to one of their stores in the states a few years ago so will certainly be making a visit on my next trip to the big smoke!

  6. Clod says:

    OH GOD! this is a real good excuse to fly to LDN!!!! I was dreaming about it!!! YEAH

    it looks amazing. wau! incredible!

  7. DNA (designers+artists) says:

    I can spend hours in an Anthropologie, my longest record is close to 3.5 hours in NYC. I walked away w/a dozen porcelain coat hooks, jewel box, some skirts for summer and a bunch of other things. Addicted.

  8. All Women Stalker says:

    I am so jealous. I could always waste hours in their online store.

  9. nineteenzerosix.com says:

    Love Anthropologie! I work literally around the corner from this new store and have seen all the building development. I will be checking it out at lunchtime today.

    http://nineteenzerosix.com

  10. Melissa says:

    The visual displays are the BEST! I love the clothes because they always have details on the back which make it nice to look at from any angle.

  11. Jen says:

    Utterly, utterly delicious. My eyes are like saucers! Can't wait to pay them a visit… although my bank balance won't be best pleased! :)

  12. Emma Louise Layla says:

    Looks amazing! I went to the Regent St opening and was impressed, but it looks like they've made even more effort with the King's Road store. Gorgeous…

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