This is a simple but clever marketing campaign I read about on WWD.
Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons.
What I like most about this is that the items are photographed with other brands, including Victoria Beckham sunglasses, Topshop tees and Christian Louboutin shoes. I always think it shows great confidence when a brand is prepared to promote competitor brands among its own, plus isn’t this how people actually dress?