Packaging porn: Aesop’s gift sets

There are gift sets and there are gift sets. One for the design-o-phile in your life, these Aesop kits tick the style-meets-function box. Based on the Italian Futurist movement, the graphic typography and bold colour palette are pure packaging porn. And the product inside is just as appealing. There are six sets in total but these three are my favourite, Intensity, Alacrity, Agility

The best place to buy Aesop is surely from one of its standalone stores, each one designed to engage with its geographical surroundings in some way. The newest one on Marylebone High Street uses artists Francis Bacon and Lucio Fontana and indigenous UK ferns as its unique stylistic references. Alternatively, you can buy from and Liberty.

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One Response to Packaging porn: Aesop’s gift sets

  1. I like Aesop, both the product and the packaging are fab.

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