Warehouse Christmas SOS film – recognise yourself?

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…

Menswear for women from E. Tautz, Mr Start and A. Sauvage

Rihanna’s been causing quite the commotion lately, doing her Kanye-in-reverse thing of gadding about town in Acne and Raf Simons menswear. Kanye hit the headlines at Coachella last year cross-dressing in his Celine foulard-print blouse and Rihanna’s outing brings the trend full circle. I prefer my menswear a little more subtle so it’s great to see a few noted menswear brands (all Brits) giving women more or less what they offer men, with just the slightest modifications. (more…)

Gap’s iconic portraits – when classic is best

I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. (more…)

The Conran Shop Gift Guide – with a little help from me

Have you heard about the changes at The Conran Shop? Jasper Conran has been named chairman and as part of his remit has set to rethinking the product offer and environment. Plans are afoot for a little more fashion input (rumour has it, there’s a Tom Binns project in the works) as well as convivial in-store happenings to jolly things up. (more…)