LFW: Disneyrollergirl X The Shopbop Apartment




More LFW extra-curricular activity came in the guise of the Shopbop Apartment in one of three spanking new-build apartment blocks next to the Tate Modern. In case you missed it, etailer Shopbop.com just unveiled its slick new site (with this v jolly video featuring cameos from New York’s funnest fashion luvvies) which now has bigger images, a redesigned mobile site, better sharing options and lots more editorial. (more…)



London Fashion Week: Brazil Rising at The Shop At Bluebird



Alongside the official London Fashion Week show schedule, there were all manner of extra curricular activities going on. My week kicked off with a breakfast at The Shop At Bluebird to launch Brazil Rising, a pop-up shop curated by Alice Ferraz. Alice is the owner of F*hits, Brazil’s super-blogger platform, but she’s something of a dynamo herself. (more…)



Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy



Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)



London Fashion Week: Philip Treacy’s Michael Jackson extravaganza *VIDEO*



Fashion people are hard to impress and fashion people going to a Philip Treacy show are harder still. Why? Because we have seen the ultimate in Treacy show fabulosity before and think it can’t be beaten. But yes it can and it just was. (more…)