Jo Malone London Blooms: Iris & Lady Moore


I’m noticing my choice of fragrance changing as I get older; it’s really weird. I never used to like powdery or rose-scented fragrances and now I’m all over them. My default Spring scents are Maison Martin Margiela Untitled and Chanel Jersey, but I’ve added Jo Malone’s new limited edited cologne to that. From the London Blooms trio, Iris & Lady Moore is a powdery fragrance that’s so clean and subtle, it’s nice to put on in the morning and just catch a gentle whiff off during the day. The bottles have been decorated with botanical drawings, a first for Jo Malone whose packaging is usually so minimalist. Talking of which, this month Jo Malone is switching up its home packaging, reversing it to a more unisex black background. A clever ploy that suggests they might be trying to capture more of the male market?

Danish retailer Only launches interactive, shoppable fashion film

As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)

Aw12 trend report: MIH press day


Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… (more…)

Best beauty buys: A round-up of beauty products I’ve been trying out lately…

LANCOME HYPNOSE DRAMA MASCARA AND BI-FACIL EYE MAKE-UP REMOVER

I have to say, Glossybox is coming up with the goods month after month. As I wrote in a post for Glamour a while ago, the main pull for me is the practicality of all these miniature products. My March Glossybox was a Harrods special containing goodies from Shu Uemura, SKII, Molton Brown, Clarins, a Valentino fragrance sample and a miniature Lancome Hypnose Drama mascara. I admit I’m not fussy about mascaras but I do love this mini Lancome one with its wavy brush. On a separate note, I’ve also just started using Lancome Bi-facil eye makeup remover. (more…)