I’ve noticed a bit of a pattern. All the womenswear designers I’m most excited about at London Fashion Week started out in menswear. Margaret Howell began with a handful of shirts, J W Anderson with his neurotic boy outsider references and Sibling with their subversive man-sized cashmeres. (more…)
London Fashion Week kicks off tomorrow and what better way to mark it than with a look inside one of the city’s most intriguing little secrets? If you have ever passed one of these curious green huts in London and wondered what they are, I can tell you. (more…)
Covent Garden is well on the way to becoming a proper fashion destination. While Neal Street has been hipster central for a while (home to American Apparel, Dr Martens, Urban Outfitters), King Street is aiming to be something of a Bond Street for secondary lines. Burberry Brit is already firmly positioned, and now, slotted between it and the Apple store is Ralph Lauren’s Rugby. (more…)
Kurt Geiger has just launched its own, very slick blog called Everything But The Dress to tie in with the rebranding of its stores as a one stop accessory shop. What’s clever is that Everything But The Dress is hosted on the Nowmanifest.com platform, a space where literally a handful of (uber)blogs reside.
As I understand it, Bryanboy, Fashion Toast and Style By Kling get a share of any ad revenue generated on Nowmanifest and in return, Nowmanifest gets the combined traffic of these blogs and gives them all a uniform look. Instead of placing a generic ad on Nowmanifest, Kurt Geiger has created its own blog (written by a character called Scarlet) and (presumably) paid to have it sit amongst the blogging elite, basking in their glow.
This is a much more discreet and credible way to do advertising, a genuinely engaging way to merge editorial and advertorial without obviously shoving product down the reader’s throat. It’s the first time I’ve seen advertorial approached like this. What do you think?
London Fashion Week may not be based in South Kensington any more but there’s still plenty of reason to head that way this month. In addition to the V&A Reading Rooms September Sessions (where the lovely Malika Dalamal from DailyCandy will be giving a talk on 22nd September), there’s an excellent new free exhibition at the V&A. (more…)
Mondays aren’t known as a key day for launches and events in the fashion world. Fridays and Mondays are usually event-free to give us weary fashion folk the chance of a long weekend without the worry that we might be missing something major. But with so much to fit in before Fashion Month, including Fashion’s Night Out, last Monday was stacked with appointments. Boy am I glad I wasn’t out of town for the preview of the astonishing Chanel X Harrods takeover. (more…)
Did anyone go to Fashion Night Out? Wasn’t it a blast? I had so many things I wanted to go to, from checking out Lulu Kennedy’s ‘Honolulu’ at Liberty, to getting my nails did by Sophy Robson at Chanel, to
falling whizzing round Rupert Sanderson’s roller disco. In the event, I mostly got waylaid in various spots around Bond Street shooting the breeze with every blogger in town…
Rupert Sanderson was hilarious fun (but not so hilarious for poor Katie Chutzpah who sustained a fractured-elbow-shaped injury). Here’s a photo she took of me doing my best Olivia-Newton-John-in-Xanadu impression.
I loved Netaporter’s idea of a shoppable ‘window’ where punters could win prizes. Here’s my photo from London:
And finally, to Harvey Nichols’ fashion fairground, a complete madhouse of London’s craftiest designers customising FNO tees, bags and anything else in sight (J W Anderson even stuck Harajuku stickers on a Celine bag and someone’s boots). My Secret Tees looked great of course and the bids are already stacking up. Feel free to bid if you fancy winning a one-off tee from one of London’s coolest creatives. All profits to Kids Company – yay!)