As soon as this preposterous weather gets over I’m getting my ass down to Selfridges. I’m totally into their clever new concept store, The Nineties Are Vintage, which opens on 11th January for 3 weeks. Apparently, now that the 90s are over ten years old, they can be classed as vintage so Selfridges are cashing in and partnering with Rellik, Beyond Retro and Idea Books to celebrate the decade’s stylish offerings.
The nineties was the decade that I found my style groove which encompassed mostly monochrome minimalism – APC, Comme, Helmut Lang – as opposed to Kurt Kobain-tinged grunge. This is all making me want to rejig my wardrobe. Having despatched 2 giant laundry bags of old sweatshirts and too-short Joseph trousers to charity, I now have space to see what I’ve been missing. Specifically, I’ve been missing a black wool jersey calf-length Comme skirt circa 1995 that I unearthed in immaculate moth-free condition that I fancy wearing again with biker boots or riding boots. I think it would go nicely with a Marimekko breton and my polka dot Comme-from-H&M cardi or another relic, my black laddered Joe Casely-Hayford jumper (I do like writing my outfits down, they look so much better on paper screen!).
I’m most excited about the Comme skirt as it’s been forever since long skirts were in any way fashionable – bar the odd maxi-dress. And yet as we inch closer to the flat shoe usurping the uber-heel, it feels like long skirts will return to meet them half way. I’ll report back…
The trend for magazines and newspapers to partner with retail is on the up. US Vogue started the whole thing off with Vogue.TV in 2008, an online entertainment network that viewers can shop as they watch and where you can even buy straight from the ads (although the site now seems somewhat neglected).
Newspapers are also increasingly linking their online fashion coverage to etailers where readers can buy featured fashion items straight from the page thanks to innovations like LynkU.com which operates Guardian Fashion Store. Another Magazine recently opened Another Shop in collaboration with Colette selling original limited edition fashion items by favoured brands and designers.
The latest news is that Purple magazine has launched Purple Boutique with an exclusive Olympia le Tan minaudière. Le Tan’s book-shaped Liberty-print lined clutches caught my eye at the Browns press day. For Purple Boutique, a design has been created using the cover of John Wyllie’s 1950s novel Johnny Purple as inspiration.
With Net-a-Porter producing its regular online magazine and other etailers adding to their unique editorial content, the lines between magazines and retailers are becoming increasingly blurred. Where will this go?
I’m loving the news that Anya Hindmarch has designed a mini-collection for Barbour. I have one of her own-label jackets which is a great everyday shape and has served me well for about three years. Barbour is really stepping up its game and offes a new service in its new Newburgh Quarter store whereby customers can customise their Barbour to their own specifications.
I must toot my own horn here though and point out that I saw this collab thing coming a while ago although my suggestion at the time was Luella. Hmmm, maybe for next season?
My trusty Levi’s 571s have just kicked the bucket after four faithful years which is a total disaster as they were my go-to boy-fit jeans for wearing with loafers, brogues and other shoes that require a loose fit and ankle-flashing length. The search is on for a replacement, especially as I have recently discovered Rae Jones’ captivating footwear. Her low-heeled bow courts would be perfect with the jeans, a twinset and my new Hermes cravate foulard tied in a big floppy bow. Just add little white socks for a Sloaney take on garconne dressing…
I know it’s wrong but I secretly like a little bit of Juicy Couture and this was one of my favourite campaigns from 2009 – it was plastered all over Bond Street tube. Balloons and factices do it for me every time.