Under the radar – ASOS menswear
But while we’re all familiar with Asos’s sassy cocktail frocks and statement shoes, the menswear offering has been quietly picking up speed. A preppie Brooks Brothers look prevails for next spring with natty seersucker checks and suede boat shoes of every hue. Then I gasped at the brands – Band of Outsiders for Sperry rubber boat shoes (quirky!), YMC two-tone loafers and a flurry of new labels – Acne Jeans, Comme des Garcons Shirt…
The ASOS mens magazine is also a bit of a who-knew discovery. Not sold in the shops, this gets sent out to customers and the quality of the book (as they like to say Stateside) is pretty damn good considering the tight constraints these things are usually executed under.