Let’s play a game. Guess whose collection this is? Topshop? No. H & M? No. Zara? Don’t be ridiculous. IT’S NEW LOOK! These beauties were the stars of the New Look press show and let me tell you, those guys at New Look have done a sterling job. Just check out that grey coat, totally Jil Sander, no?
Lily Allen’s ‘Lily Loves’ range launches at New Look on 9th May. My mole on the inside told me a story about one of the dresses which was so big that it got stuck when they were testing the delivery process. Apparently the dresses have to go down a chute to get on the delivery lorry and the skirt of this dress was so wide it got jammed. So did they make the dress smaller? Hell no, they made the chute wider! Nice one New Look, I like your style.
I don’t often write about menswear but I had to tell you about some great boys stuff coming to the high street from River Island and New Look. There are Crombie style coats, graphic print tees, giant man bags – yes red patent ones –and even yellow cardigans. I swear I saw the same mens yellow V-neck cardi at River Island AND New Look’s press previews. That makes it a trend, right? As men are getting more adventurous about fashion, so is the high street which is all the better for us. I need something more interesting to borrow than check shirts and woolly scarves.
Oh dear, a fire broke out in New Look yesterday demolishing the buiding. Thankfully it was the crappy Oxford Circus branch and not the Marble Arch flagship or worse, Urban Outfitters. Urban Outfitters has just added a new top floor solely for its designer labels. We’re talking the Gallic two – Paul and Joe Sister and Vanessa Bruno Athe, alongside Margiela 6 and oh-my-gosh, Tsumori Chisato. Not impressed? How about US label Opening Ceremony? Or white hot Swedish jeansters, Whyred? Come on pay day, I NEED new stuff!